PUTTING FEMALE TALENT IN THE SPOTLIGHT
See It Be It is a programme that aims to further women in the creative industry, encouraging them to grow their careers and reach senior positions. Across three days, 12 women will be part of an inspirational programme which will take place during Cannes Lions. Amongst other exclusive activites, the group will have a guided tour of the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.
Data from Kantar Worldpanel, for the 12 weeks ending 13 April 2014, shows that one in three pounds spent on physical music, video and games is going online - a trend which is benefitting online giant Amazon in particular. Another significant winner this quarter is GAME which has grown its share of the market ahead of its stock market float.
You might be shocked to hear that on average only 40-50% of sales leads are even contacted by the business receiving the lead!
In an earlier post we talked about using online forms as a tool for generating sales leads and today we’re talking about what should be done with those leads once they’ve been collected. Online forms and surveys can provide lots of qualified leads in a relatively short period of time so it baffles me as to why a business wouldn’t at least try to find out whether they’ve got a golden opportunity amongst that data.
When it comes to following up leads, we’ve come up with a few top tips to guarantee optimum success: