Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.
Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.
@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.
Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices.
Lush is top shop - survey of 12,500 people
After finishing second to Apple last year, the cosmetics retailer topped the table of 100 shops with a customer score of 83%. The Disney Store, Richer Sounds, John Lewis and Waterstones were also rated highly by shoppers. WH Smith came last for the second year in a row.
The survey is based on the views of 12,500 shoppers, and produces customer scores for 100 of the UK's biggest shops - check out the full table to see all of the best and worst shops.
Next overtakes M&S #BrandZ100 as Britain’s Most Valuable Clothing Retailer
· Burberry climbs 42% to enter the UK Top10 worth $5.9 billion
· Google Dethrones Apple – now no 1 brand worth $158.8 billion
21 May 2014 – London, UK – Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.
The provider of communications and pay-TV services has grown its brand value by more than 60% to climb more places than any other brand to No 64 in the global ranking and No 4 in the UK ranking with a brand value of more than $15 billion.
BT is the most significant climber in the UK top 10 but a 42% increase pushes Burberry into the UK ranking at No 9 with a value of $5.9 billion. The mid-market luxury brand has thrived off the back of a digital communication strategy that, while not innovative for many sectors, stands out from the rather stand-offish attitude of rival luxury offerings.
Katrina Dodd writes .. Truly, it pains me to contribute yet another article to the relentless tide of selfie-obsessed jibber-jabber that’s clogging the social sphere. But everyone else is doing it, and at least this time there could be a dollar or two in it for you.
The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.
See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays. Via adrants.
T-Shirts and sweats are now available from the WWF landing page at www.rapanuiclothing.com/WWF starting from £19
A new fashion collaboration with the World Wildlife Fund (WWF). @Rapanuiclothing have designed a collection for them based around the ideas of conservation and climate and £3 from every t-shirt, £6 from every sweatshirt sold goes directly to WWF.
Support WWF / Buy the tees from www.rapanuiclothing.com/WWF