Enterprise Cars to use Affectv Signal Ads solution

http://www.themarketingblog.co.uk/2014/05/affectv-has-partnered-with-enterprise-rent-a-car-to-launch-a-new-advertising-campaign-with-phd-using-signalads/

Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.

"Knowing your mobile visitors better can help identify reasons for abandonment and high conversion groups to target" / Daniel Weisbeck, COO and CMO, Netbiscuits

Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.

@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.

Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices.

Find out the UK's best and worst shops as revealed by Which?

Lush is top shop - survey of 12,500 people

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Lush is the number one shop overall in the 2014 Which? shops survey, reclaiming the top spot it held in 2012.

After finishing second to Apple last year, the cosmetics retailer topped the table of 100 shops with a customer score of 83%. The Disney Store, Richer Sounds, John Lewis and Waterstones were also rated highly by shoppers. WH Smith came last for the second year in a row.

The survey is based on the views of 12,500 shoppers, and produces customer scores for 100 of the UK's biggest shops - check out the full table to see all of the best and worst shops.

At the Internet Retailing Conference 2014 - Mark Lewis, Online Director, John Lewis, Mark Newton-Jones, former Group CEO, Shop Direct, Simon Belsham, Managing Director, Tesco Grocery Home Shopping


Trends, analytics, insight, planning, prediction and customer behaviour will be covered in this stream at the Internet Retailing Conference October 21 which looks at the movement and ebb and flow of retail complexities and demands.

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Research : BT brand value soars 61% to $15.4 billion. Next overtakes M&S. Burberry climbs 42%. Google Dethrones Apple

      

Next overtakes M&S  #BrandZ100  as Britain’s Most Valuable Clothing Retailer

·        Burberry climbs 42% to enter the UK Top10 worth $5.9 billion

·        Google Dethrones Apple – now no 1 brand worth $158.8 billion

21 May 2014 – London, UK – Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.

The provider of communications and pay-TV services has grown its brand value by more than 60% to climb more places than any other brand to No 64 in the global ranking and No 4 in the UK ranking with a brand value of more than $15 billion.

BT is the most significant climber in the UK top 10 but a 42% increase pushes Burberry into the UK ranking at No 9 with a value of $5.9 billion. The mid-market luxury brand has thrived off the back of a digital communication strategy that, while not innovative for many sectors, stands out from the rather stand-offish attitude of rival luxury offerings.

Monetise Me: Selfies, Social and Selling / by Katrina Dodd, Contagious Communications

Katrina Dodd writes  .. Truly, it pains me to contribute yet another article to the relentless tide of selfie-obsessed jibber-jabber that’s clogging the social sphere. But everyone else is doing it, and at least this time there could be a dollar or two in it for you.



Since Oxford English Dictionaries declared ‘Selfie’ their word of the year for 2013, instead of cooling our ardour for this onanistic pursuit, it seems to have fanned the flames. Samsung reckons that 17% of men and 10% of women take pictures of themselves, which means we probably have a LONG way to go before we reach Peak Selfie.

12 women will go to Cannes - find out why?

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The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays. Via adrants.

A new fashion collaboration with the World Wildlife Fund (WWF)

T-Shirts and sweats are now available from the WWF landing page at www.rapanuiclothing.com/WWF starting from £19

A new fashion collaboration with the World Wildlife Fund (WWF).  @Rapanuiclothing have designed a collection for them based around the ideas of conservation and climate and £3 from every t-shirt, £6 from every sweatshirt sold goes directly to WWF.

Support WWF / Buy the tees from www.rapanuiclothing.com/WWF