The how to: Academy provides compact courses for people who think big

How To Academy

The how to: Academy provides compact courses for people who think big. Whether you want to build a bicycle in a morning, make a movie in a weekend, master James Joyce or start an on-line business, we have the expert who can make it happen.

We run day workshops, evening events, midnight master-classes, business breakfasts, dinner-debates, weekend courses, three-month writing groups and stream many of our sessions on-line. For those who need more, the how to: Academynever sleeps.

Media planning and buying agency, Arena, has won the £2m Canti media account

Arena @ArenaMediaUK  will begin working with the Italian prosecco brand immediately, focusing on media planning and buying across TV and VOD. This is the first time Canti will advertise on TV in the UK, having first entered the UK market in 2002.

Developed by one of the leading family-run wineries in Italy – Fratelli Martini Secondo Luigi S.p.A. – Canti is among the world’s premier prosecco brands. It distributes to over 50 countries worldwide.

Women for Women : "Her pregnancy was high-risk and stressful, just as her firm was taking off and her earliest investments were scaling dramatically"

Women control 80% of household spending and so it's insane she is almost always in low-level secretarial and other supporting roles at vc firms. 

 “When I want to do something, forget convention, I’m going to find a way to do it.”

Well, yes.

Officially, Kirsten Green is on “maternity leave.” Which is to say, she’s talking to me from her home, holding her baby, while her team waits in the next room to catch her up on what she missed while giving birth.

The fact that Green takes an unconventional approach to maternity leave isn’t surprising. By this point, I’ve spent weeks interviewing Green, her peers in the industry, institutions who invested in her venture fund, and companies she’s in turn invested in. The one thing everyone agrees on is that Kirsten Green is not your typical venture capitalist.

In an era where operational experience, the cult of the founder, big loud personal brands, and “The Hacker Way” are everything, Green is decidedly low-profile. She has never built a company, and she isn’t an engineer. She’s never been on the board of a giant like Google, Facebook, Apple, or eBay. In fact, Green has never even worked at a tech company.

Best stunts and campaigns / Five ghostly Miss Havishams appeared in Tube carriages  

In a stunt to promote an adaptation of Charles Dickens’ Great Expectations (being shown on TV channel Drama this Bank Holiday weekend) five ghostly Miss Havishams appeared in Tube carriages and on London buses this morning.

Enterprise Cars to use Affectv Signal Ads solution

Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.

"Knowing your mobile visitors better can help identify reasons for abandonment and high conversion groups to target" / Daniel Weisbeck, COO and CMO, Netbiscuits

Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.

@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.

Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices.

Find out the UK's best and worst shops as revealed by Which?

Lush is top shop - survey of 12,500 people


Lush is the number one shop overall in the 2014 Which? shops survey, reclaiming the top spot it held in 2012.

After finishing second to Apple last year, the cosmetics retailer topped the table of 100 shops with a customer score of 83%. The Disney Store, Richer Sounds, John Lewis and Waterstones were also rated highly by shoppers. WH Smith came last for the second year in a row.

The survey is based on the views of 12,500 shoppers, and produces customer scores for 100 of the UK's biggest shops - check out the full table to see all of the best and worst shops.

At the Internet Retailing Conference 2014 - Mark Lewis, Online Director, John Lewis, Mark Newton-Jones, former Group CEO, Shop Direct, Simon Belsham, Managing Director, Tesco Grocery Home Shopping

Trends, analytics, insight, planning, prediction and customer behaviour will be covered in this stream at the Internet Retailing Conference October 21 which looks at the movement and ebb and flow of retail complexities and demands.

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