Yves Saint Laurent has come up with an innovative way of creating bespoke beauty experiences for their customers / via Hotcow blog

ysl

YSL’S LATEST EXPERIENTIAL MARKETING / HOTCOW 

Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more women are turning to video streaming websites for advice.

Knowing just how popular online make-up tutorials are, Yves Saint Laurent has come up with an innovative way of creating bespoke beauty experiences for their customer’s, using a growing trend in hi-tech accessories: Google Glass.

http://www.hotcow.co.uk/#blog

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442

David Cameron, Ed Miliband, Nigel Farage or Nick Clegg could get first-hand experience of the job centre after the May 7 count

Guido Fawkes: The biggest threat to the leaders post-election may come from their own parties

 by Guido Fawkes | February 9, 2015

These new markets are interesting in that they diverge from the many “who will win the election” bets in that they are about which of the leaders will still be in place after the dust settles at the end of the year – long after May’s votes are counted.

There is of course the added complexity of the possibility of a second autumn election [currently 4/1] if there is no clear result – Fixed Term Parliament Act allowing.

Effectively you are betting on how well the leaders do, specifically will they do well enough even if they are not outright victorious, to protect themselves from being toppled by their own parties?

So let’s take a look at the bets individually.

image: http://blog.paddypower.com/wp-content/uploads/2015/02/David-Cameron-840.jpg

Women for Women : Robyn Lawley, size 12, will appear in Sports Illustrated in a bikini from her own line

   

Robyn Lawley Sports IllustratedJames Macari—Sports IllustratedRobyn Lawley

Robyn Lawley, size 12, will appear in Sports Illustrated in a bikini from her own line.

Model Robyn Lawley was awake early Thursday morning, eagerly anticipating a career-defining moment: “I’m so excited, I’m dying — I’m dying!”

That’s because Sports Illustrated was announcing Lawley’s appearance in the magazine’s highly anticipated swimsuit edition. And while Lawley’s bikini-clad figure seems like a natural fit, her inclusion is historic. As a U.S. size 12, she’s the curviest model to ever appear in the edition, and she’s doing it while wearing a bikini from her own swimwear line. (Although the bikini in the above photo is by Montce Swim.)

While a U.S. size 12 would typically qualify as plus-size in the fashion industry — even though the average American woman is a size 14 — Lawley doesn’t like to focus on labels.

“I don’t know if I consider myself as a plus-size model or not,” Lawley, who is represented by Wilhelmina Models, says. “I just consider myself a model because I’m trying to help women in general accept their bodies. ”

B2B Marketers You need a 'result driven weekly newsletter' which fills up your sales funnel

The best way for you and your team to write new business - The Content Creation Sales Leads Opportunity

New : TheMarketingblog created this quality,vertical newsletter for Talk to Mums

You can now have a newsletter like this for your operation. Your own result driven bespoke newsletter.

  • It can be incorporated into your various sites - and better still it follows the right format
  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.
  • All of this is achieved by theMarketingblog team saving you vital management time

'In Her Shoes' explores sexism in the workplace amongst other subjects in this series of three minute films

'In Her Shoes'

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum

A light hearted series of 5 x 3 minutes videos (In Her Shoes) will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?

These films will feature women who are business owners, who head up brands and who also work for large agencies.

Each woman will be asked a series of questions covering the following areas:

  • The secret behind their success?. Key personal milestones?
  • Their initial inspiration for getting into the industry?
  • Advice to anyone who wants to get into their business?
  • Have they ever experienced sexism in the workplace, if so did it hold them back and how they dealt with it?

Nicole Yershon (Director of Innovation at Ogilvy) 

and Camilla Honey (Director of JFDI) have confirmed their participation.

During the last part of the interview they will be asked about their favourite pair of shoes.

Then at the conclusion of the interview, they will be asked to nominate a man within their industry that they would like to see wear a pair of women’s shoes - this represents their shoes.  This would be someone they know, admire and feel could do their job.

The following week’s interview will briefly feature the nominated man wearing the women’s shoes or just an empty pair of shoes - if they have turned down the offer.

The style of the interviews will be short, sharp and witty.

Contented Brands