Monetise Me: Selfies, Social and Selling / by Katrina Dodd, Contagious Communications

Katrina Dodd writes  .. Truly, it pains me to contribute yet another article to the relentless tide of selfie-obsessed jibber-jabber that’s clogging the social sphere. But everyone else is doing it, and at least this time there could be a dollar or two in it for you.

Since Oxford English Dictionaries declared ‘Selfie’ their word of the year for 2013, instead of cooling our ardour for this onanistic pursuit, it seems to have fanned the flames. Samsung reckons that 17% of men and 10% of women take pictures of themselves, which means we probably have a LONG way to go before we reach Peak Selfie.

12 women will go to Cannes - find out why?


The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays. Via adrants.

A new fashion collaboration with the World Wildlife Fund (WWF)

T-Shirts and sweats are now available from the WWF landing page at starting from £19

A new fashion collaboration with the World Wildlife Fund (WWF).  @Rapanuiclothing have designed a collection for them based around the ideas of conservation and climate and £3 from every t-shirt, £6 from every sweatshirt sold goes directly to WWF.

Support WWF / Buy the tees from

Apology : "The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients."

Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.

Kurl-on ad by Ogilvy  Mather

Kurl-on: ad by Ogilvy & Mather

The poster campaign, for mattress brand Kurl-On, shows cartoon drawings of Yousafzai being shot in the head, falling onto a mattress then bouncing back up and receiving an award.

The Yousafzai ad is one of three in the same campaign. The other two depitct deceased Apple founder Steve Jobs and Mahatma Gandhi. It is not clear whether the posters occupied any paid media spots.

Women for Women : Supermarkets are the hottest new place to pick up a date and Sainsbury’s on a Saturday is best

Get him up the aisle: UK shoppers finding love in the supermarket

  • One in eight has given their number to a fellow supermarket shopper
  • 6.38pm is the prime time to find love in the supermarket
  • Pizza aisle the biggest hotbed of supermarket flirting

Forget bagging a bargain, research from shopper marketing app,@Shopitize has found that supermarkets are the hottest new place to pick up a date. Brits are going wild in the aisles, according to the latest consumer insight data from Shopitize, with one in eight (13 per cent) saucy shoppers admitting to exchanging numbers with a fellow trolley-pusher. Six per cent have dated someone they met in the supermarket, whilst staggeringly, two per cent of those questioned said they had married someone they met at the supermarket.

"Benchmark your strategy against leading global brands and connect with like-minded marketers" - ad:tech London 21-22 October 2014

Why should you attend ad:tech london in October?

Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

Source Suppliers - Learn - Network - Benchmark

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

The evolving marketing and media landscape brings with it challenges as traditional rules are abandoned and job roles change. Budget pressures mean ROI, data and attribution are key, whilst the changing way that media is being bought and sold continues to disrupt the entire industry value chain of the industry.

'ad:tech is a rich resource of inspiring keynotes'

Effective use of social media, mobile and engaging content as part of a seamless multichannel strategy is the expectation of the modern marketer and ad:tech is a rich resource of inspiring keynotes, lively panel debates, best-in-class case studies and free practical seminar sessions to inspire and keep your strategy on-track.

The combination of the ad:tech conference and exhibition creates an unparalleled marketplace for you to build relationships with your future partners and define your strategic approach to key challenges and opportunities.

It's this mix of high quality content, networking and partner sourcing that make ad:tech London the must-attend event for brand marketers, agency executives, media owners and investors this autumn.