PR : You have just 3 seconds to impress a journalist .. plus extra comment from Ian McCawley, MD Acuity PR.

5 Reasons Your Next Press Release Should Be Visual

Aaron Sarno 

You have just 3 seconds to impress a journalist.

That’s the average amount of time spent before they decide on whether to read or toss your press release. So how to make the most of that tiny window? Go visual. Having a graphic based press release not only helps you tell your news story better, but allows you to do it in a unique and personalised way. 

Graphics by Shutterstock