'In Her Shoes'
Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum
A light hearted series of 5 x 3 minutes videos (In Her Shoes) will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?
These films will feature women who are business owners, who head up brands and who also work for large agencies.
Each woman will be asked a series of questions covering the following areas:
- The secret behind their success?. Key personal milestones?
- Their initial inspiration for getting into the industry?
- Advice to anyone who wants to get into their business?
- Have they ever experienced sexism in the workplace, if so did it hold them back and how they dealt with it?
Nicole Yershon (Director of Innovation at Ogilvy)
and Camilla Honey (Director of JFDI) have confirmed their participation.
During the last part of the interview they will be asked about their favourite pair of shoes.
Then at the conclusion of the interview, they will be asked to nominate a man within their industry that they would like to see wear a pair of women’s shoes - this represents their shoes. This would be someone they know, admire and feel could do their job.
The following week’s interview will briefly feature the nominated man wearing the women’s shoes or just an empty pair of shoes - if they have turned down the offer.
The style of the interviews will be short, sharp and witty.