Media planning and buying agency, Arena, has won the £2m Canti media account

Arena @ArenaMediaUK  will begin working with the Italian prosecco brand immediately, focusing on media planning and buying across TV and VOD. This is the first time Canti will advertise on TV in the UK, having first entered the UK market in 2002.

Developed by one of the leading family-run wineries in Italy – Fratelli Martini Secondo Luigi S.p.A. – Canti is among the world’s premier prosecco brands. It distributes to over 50 countries worldwide.