Movers and Groovers : LIDA hires experienced head of design and talent development director

Direct and digital agency LIDA @lidalondon has appointed multi-award winning Sven Kaifel as its new Head of Design. Cannes Lions Gold award-winning Kaifel is set to join the agency this week.

Reporting into LIDA’s Executive Creative Director, Nicky Bullard, Kaifel will be responsible for the agency’s entire design output across press, print DM, digital and social media for LIDA’s impressive client list that includes: O2, Boots, Virgin Holidays and Land Rover.

Nicky Bullard, Executive Creative Director, at LIDA commented: “Sven has an excellent history of delivering innovative design, which fits perfectly with our positioning. Our creative department is an great place to be right now – we’ve won some strong new business and have some exciting creative in the pipeline. His energy, talent and passion speaks volumes and we can’t wait for him to get stuck in.”

Media planning and buying agency, Arena, has won the £2m Canti media account

Arena @ArenaMediaUK  will begin working with the Italian prosecco brand immediately, focusing on media planning and buying across TV and VOD. This is the first time Canti will advertise on TV in the UK, having first entered the UK market in 2002.

Developed by one of the leading family-run wineries in Italy – Fratelli Martini Secondo Luigi S.p.A. – Canti is among the world’s premier prosecco brands. It distributes to over 50 countries worldwide.