New offering from Meetrics reveals why ads aren’t viewable

Move follows industry certification and raft of major new clients

European ad verification company Meetrics has launched a new offering that enables buyers and sellers of online ads to see why they aren’t viewable.

Early data from the "Reasons for Non-viewability" feature reveals the three main reasons why ads aren’t viewable:

• It’s in the user’s page window for too short a time

• It appears below the page fold

• Too little of the ad is viewable

The IAB and Media Ratings Council recommends an ad is considered viewable if 50% of it is in view for at least 1 second.