We feel this new campaign has a brilliantly broad appeal, while maintaining the mischievousness that JUST EAT is already known for”

London, 18 September, 2014: th JUST EAT, the UK’s leading online takeaway delivery service, is embarking on a refreshed and invigorated brand journey. The new brand direction is being launched this Thursday 18thSeptember with the premiere of a new TV campaign, part of a £5 million spend and supported by PR, marketing, social and digital execution.

The new campaign, titled “mini fist pump”  looks to celebrate the small victories in life, encapsulating the feeling you get when you order a takeaway through to that glorious moment when you hear the ‘knock-knock’ on the door letting you know the takeaway delivery driver has arrived.