Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.
Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences [more…]
Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure. SP Group – part of the Marketing Activation division of international marketing services group St Ives – sought the widely recognised, internationally accepted information security standard to highlight [more…]
In order to be successful in business it is absolutely imperative to know your industry well. However, knowing your own industry doesn’t always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company’s data from security breaches. What is IT [more…]
1 The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service. The best funded is the U.K.’s Deliveroo, which earlier this [more…]
Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for ...
Cats are a staple of internet entertainment. Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when [more…]
Q: Who is the hot girl in the Panera Bread ‘Broth Bowl’ commercial? A: Elle Anhorn Introducing Panera Bread’s new Asian-inspired broth bowls. Choose from a delicious Soba Noodle or Lentil Quinoa Bowl steeped in our umami soy-miso broth. And with ingredients like fresh spinach, kale, chicken and mushrooms, you’ll want to slurp them with gusto! [more…]
Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software.
The deal will allow Acxiom to increase its core capabilities in customer data analytics and business intelligence analysis, enhancing and simplifying marketers’ view of their customers. By rapidly accessing [more…]
Presenting a new collaboration between PETA and the world’s first challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights organisation is today partnering with FightMe to launch its latest initiative on the [more…]