Name of Thrones, PETA, Giant iTab, Internet Retailing, Cadbury, SMX London 2015, Hotcow, Just Eat - theMarketingblog

Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

Will Corry at TheMarketingblog 
Keywords are dead — Long live concepts, entities & audiences / SMX London 2015 http://t.co/BM2laq6Bra pic.twitter.com/tT5ILyJ0Ml — Will Corry (@slievemore) April 24, 2015

Fire the chocolate cannons! Cadbury is unleashing a new bar of Dairy Milk joy and it looks flipping incredible.

Will Corry at TheMarketingblog - 
Holy guacamole! Posted by HuffPost UK Lifestyle on Thursday, 23 April 2015

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

Will Corry at TheMarketingblog 
It’s simple : Click on this graphic for the 50 news stories New : The Giant iTab / A big 50 article special

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Will Corry at TheMarketingblog 
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. 

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences [more…]

Security of information : SP Group awarded ISO27001:2013 certification for information security

Assistant Editor at TheMarketingblog
Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure. SP Group – part of the Marketing Activation division of international marketing services group St Ives – sought the widely recognised, internationally accepted information security standard to highlight [more…]

How will my business benefit from IT support?

Will Corry at TheMarketingblog 
In order to be successful in business it is absolutely imperative to know your industry well. However, knowing your own industry doesn’t always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company’s data from security breaches. What is IT [more…]

Will Corry at TheMarketingblog 
1 The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service. The best funded is the U.K.’s Deliveroo, which earlier this [more…]

Name of Thrones…An new heir is coming to the House of Windsor

Will Corry at TheMarketingblog 
Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for ...

A truly pawsome idea – “Check-in to this feed for your own amewsment”

Will Corry at TheMarketingblog -
Cats are a staple of internet entertainment. Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when [more…]

Hot Ad Girl is back : “What is Panera Bread trying to do… promote bad manners, people eating like pigs?”

Will Corry at TheMarketingblog 
Q: Who is the hot girl in the Panera Bread ‘Broth Bowl’ commercial? A: Elle Anhorn Introducing Panera Bread’s new Asian-inspired broth bowls. Choose from a delicious Soba Noodle or Lentil Quinoa Bowl steeped in our umami soy-miso broth. And with ingredients like fresh spinach, kale, chicken and mushrooms, you’ll want to slurp them with gusto! [more…]

Acxiom signs strategic data partnership with Tableau

Assistant Editor at TheMarketingblog 
Acxiom an enterprise data, analytics and software-as-a-service company, has signed a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software. 

The deal will allow Acxiom to increase its core capabilities in customer data analytics and business intelligence analysis, enhancing and simplifying marketers’ view of their customers. By rapidly accessing [more…]

PETA – Thought-provoking video challenge calling for people to make a stand and spread its anti-fur message

Will Corry at TheMarketingblog 
Presenting a new collaboration between PETA and the world’s first challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights organisation is today partnering with FightMe to launch its latest initiative on the [more…]