Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far: