What are the needs and expectations of Baby Boomers (50-70 years) in the UK, France, Spain and Germany? ... Seniosphere Conseil & Future Thinking


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Business intelligence specialist Future Thinking is launching the results of Ageing Well, an insight into the attitudes and behaviours of the baby boomers generation.

The online study, in conjunction with marketing consultancy Seniosphere Conseil, focusses on the attitudes of 1,600 50-70 year old respondents and was carried out across the UK, France, Germany and Spain. It looked to understand key areas of the ageing process including: what do people do to age well, where they get advice, physical and mental wellbeing and spending priorities.