Business intelligence specialist Future Thinking is launching the results of Ageing Well, an insight into the attitudes and behaviours of the baby boomers generation.
The online study, in conjunction with marketing consultancy Seniosphere Conseil, focusses on the attitudes of 1,600 50-70 year old respondents and was carried out across the UK, France, Germany and Spain. It looked to understand key areas of the ageing process including: what do people do to age well, where they get advice, physical and mental wellbeing and spending priorities.
Specific findings from the study will be presented at two free breakfast seminars on Thursday 4th and 11th February 2016 at The Ivy, London with key themes including:
- What are the needs and expectations of Baby Boomers (50-70 years) in the UK, France, Spain and Germany?
- What does Ageing Well mean to this group, and how does it impact on their purchasing priorities?
- What are new global trends in Ageing Well and how can brands exploit these opportunities?
- What is the value of innovation in products and services to Baby Boomers?
Julian Kenway, Commercial Director at Future Thinking comments; “In recent years the 50+ market has become increasingly important to brands. Our Ageing Well study, in association with Seniosphere, helps to understand the effects of ageing and the evolving needs of the baby boomer generation.
Sophie Schmitt – CEO at Seniosphere Conseil adds; “In marketing terms their strategic value has been magnified due to their high levels of disposable income.
The study provides brands with a greater understanding of how to tap into this market by enabling them to develop innovative commercial strategies, products or services.”