de Winter launches agency ‘The Retail Room’ - ‘a new breed of retail PR and social agency'

de Winter sets it sights on dominating the UK retail sector this week, as it launches a new business venture, The Retail Room at this year’s BCSC Purple Apple Awards.  http://theretailroom.co.uk/

The PR and social media agency, which celebrates its 25th year in business this year, has solid heritage with offices in three key North West cities, is using its multiple award winning success in the retail sector to launch the Retail Room, a new addition to its ever-growing business group.

Described by Managing Director, Kate Cox as ‘a new breed of retail PR and social agency' the 18 strong team will deliver a plethora of services, offering a ‘one-stop shop’ approach for the retail sector.

"We've delivered national award-winning campaigns for shopping centres throughout the UK for many years.” Said Cox, MD of both The Retail Room and de Winter. “It makes sense for us to reflect our knowledge and passion for this sector by evolving our agency focus specifically to the retail industry. “

For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.

23red, has unveiled a colourful campaign for Bluewater - 'Find the shoe that's you (today)

Bluewater Spring/Summer Campaign

Integrated creative agency, 23red, has unveiled a colourful campaign for Bluewater – ‘Find the shoe that’s you (today)’ – highlighting the retail destination’s Spring/Summer fashion offering.

The campaign – running across OOH, press and online – features a selection of women’s footwear, with the strapline ‘Find the shoe that’s you (today)’. Each shoe in the creative reflects a key fashion trend of the season – underlining Bluewater’s fashion credentials – while personifying an array of mood states, playing on the way in which the shoes women wear can express their mood.

The Most Important "Sexy" Model Video Ever

Save the Children America asked New York City fashion models to come prepared to shoot a ‘sexy’ commercial. 'save the children sexy campaign'

 It all starts out well enough, all knowing eyebrow-raises, neck-stroking and slow-shifting, but soon, the models get a tiny bit uncomfortable when asked to read some facts in the same smouldering way.

If you can ignore the Buzzfeedesque title (‘The Most Important “Sexy” Model Video Ever’) and the cringeworthy coquettish introduction, it’s a clever way to highlight facts that otherwise just don’t sell:

Kit for Kids appoints Babyville at Clareville

Cot mattress specialist, Kit for Kids has appointed Babyville at Clareville to handle its PR & marketing communications in the UK. Kit for Kids Baby are market leaders in cot mattress design having pioneered the concept “The Science of Safer Sleeping”. Kit for Kids Baby recognize that cot mattress design is not an art form but a science. Read More...

Kit for Kids Baby have recently launched the new Ellergenictm  range of cot mattresses, this range aims to give parents peace of mind that their child’s mattress is as hygienic and safe as possible. It is the first cot mattress to receive the Allergy UK seal of approval and actively supports the Lullaby Trust and their invaluable work by donating £2 from every Ellergenic cot mattress sold. Babyville at Clareville will communicate this message to new and expectant parents via a multi channel media relations campaign. The Kit for Kids By Carla nursery accessories range offers essential nursery items in beautiful patterns and luxury designs for new parents and parents to be; these include pregnancy pillows, blankets, sleeping bags and changing mats

The Call Vodafone TV Commercial 2014

Vodafone’s latest UK stuff starts off quite promisingly, playing on the company’s heritage as the military’s network of choice (Vodafone used to be Racal, which supplied ‘over and out’ services to soldiers and spooks).

But then disappears up its own orifice by deciding it needs to repeat its ghastly ‘Power To You’ slogan. Via More about Advertising