'Fresh' UK Marketing News from theMarketingblog

A special occasion with a Royal Touch / Giant iTab


 

A special occasion with a Royal Touch

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign. The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

Giant iTab are proud to support the 'Heads Together' campaign. We were delighted to be invited by the charity Best Beginnings to provide one of our Giant Smartphones to showcase their multi award-winning Baby Buddy app that supports families on their emotional and physical transition to parenthood. Best Beginnings has already supported more than 2 million families across the UK and with more funds they can enable more families to give their children the best start.

"A huge thank you to the whole team at Giant iTab for their pro-bono support at the Heads Together launch event on Monday. Their awesome Giant Smartphone brought Best Beginnings' stand and our award-winning Baby Buddy app to life. The giant phone is absolutely brilliant - it's just so inviting. As I had hoped, their Royal Highnesses The Duke and Duchess of Cambridge spent time exploring our Baby Buddy app on their Giant Smartphone and its many interactive features. It was really visual and so much fun that we aquired great news coverage too!"

Alison Baum, CEO Best Beginnings

                    

Giant iTab, Chester House, 81 Fulham High Street, London SW6 3JA.

info@giantitab.com    +44 (0) 20 3542 1645    www.giantitab.com

This Instagram account celebrates getting back to nature and getting naked

This Instagram account celebrates getting back to nature and getting naked

Get naked. (Picture: Instagram/naked.in.nature)

Everyone can appreciate the restorative power of getting outside, forgetting work and phone screens for a few hours, and getting back to nature.

Care to take it up a notch?

Let’s be real. The best way to truly, deeply embrace nature is by getting back to our body’s natural state, too.

Yep, we’re talking getting naked. Naked in nature.

That’s exactly what Instagram account Naked in Nature celebrates. They ask any of their followers who are up for getting nude to submit their photos of going full-on natural, sharing stunning images of naked bodies in front of incredible natural sights.

Because there’s nothing quite like feeling the cold mountain air on your naked bum.

 

Or standing at the edge, exposed to the elements.

 

Is there anything as refreshing as a skinny dip?

 

Or a skinny, erm, hike?

 

We know it’s a bit out there.

 

But we truly think naked travel might be the way forward.

 

It’s one way to avoid excess baggage fees.

 

And it’s the best way to feel entirely free.

 

To escape from your daily life.

 

And get back to the wonders of nature.

 

We’re honestly considering dropping our clothes for our next sightseeing trip.

 

We probably won’t take pictures though.

 

As inspiring as these ones may be.

 

Definitely beats our holiday wardrobe.

So go on, get naked and get out in nature. It’s one way to achieve true calm and freedom

Machine v Humans in Adidas bid to clean up the oceans ... by Fiona Wyatt

Adidas are cleaning up the oceans with a new sneaker design but at what cost? If the factories become automated what happens to the people currently doing those jobs? Is this the beginning of a Machine v Humans debate in the footwear industry?

Fiona Wyatt writes ... What I love about being a blogger, is the luxury to explore a story and see how it unfolds. I have been slack on researching and writing so I missed the Futurecraft series of video’s from Adidas (alright adverts). My research has shown me that Adidas are pushing the footwear production line by creating four new manufacturing methods: Parley for the Oceans X Ultraboost: Futurecraft 3D: Futurecraft Leather: Futurecraft Tailored Fibre. 

Via Talking Men's Shoes

Read more

Now available : 10-Step Website Redesign Checklist ... Download now!

10-Step Website Redesign Checklist

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.

This e-book explains what’s needed and why, with ten steps that guide you through the redesign process. You’ll get plenty of practical detail — no mysterious jargon. You’ll learn:

    • How to shape your website’s components to get maximum benefit from every page.
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    • Why outsourcing to a marketing pro can get your redesign done sooner, and better. TheMarketingblog has no hesitation in recommending MAW Associates Ltd.

This e-book also includes links to additional handy checklists you can use right now to increase the effectiveness of your website. It includes reminders about the not-so-little extras that transform your website from a good tool into a robust inbound marketing machine that attracts your prospects and supports and enhances your overall marketing so your company and career can grow and thrive.

Read this e-book now, and you’ll be one step closer to transforming your website into the beautifully powerful marketing asset you need to build your business.


Graphic by Shutterstock

Events : Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business ... Richard Harris, Paddy Power

Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business

Richard Harris - Head of Online Marketing and Customer Intelligence, Paddy Power / 11:25 - 11:45

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