While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next.
Cot mattress specialist, Kit for Kids has appointed Babyville at Clareville to handle its PR & marketing communications in the UK. Kit for Kids Baby are market leaders in cot mattress design having pioneered the concept “The Science of Safer Sleeping”. Kit for Kids Baby recognize that cot mattress design is not an art form but a science. Read More...
Kit for Kids Baby have recently launched the new Ellergenictm range of cot mattresses, this range aims to give parents peace of mind that their child’s mattress is as hygienic and safe as possible. It is the first cot mattress to receive the Allergy UK seal of approval and actively supports the Lullaby Trust and their invaluable work by donating £2 from every Ellergenic cot mattress sold. Babyville at Clareville will communicate this message to new and expectant parents via a multi channel media relations campaign. The Kit for Kids By Carla nursery accessories range offers essential nursery items in beautiful patterns and luxury designs for new parents and parents to be; these include pregnancy pillows, blankets, sleeping bags and changing mats
Vodafone’s latest UK stuff starts off quite promisingly, playing on the company’s heritage as the military’s network of choice (Vodafone used to be Racal, which supplied ‘over and out’ services to soldiers and spooks).
But then disappears up its own orifice by deciding it needs to repeat its ghastly ‘Power To You’ slogan. Via More about Advertising
Occam, the St Ives-owned data-driven marketing expert, will lead the work as the charity’s new data services partner. Occam will take over management of Guide Dogs’ Apteco FastStats solution. The win adds to Occam’s stable of third-sector clients, which also includes Oxfam and RNIB.
Having won the five-year contract through a competitive pitch, Occam will advise on data enhancement and data driven insights to support a right message, right time, right channel communications strategy. Meanwhile, sister St Ives Group company Response One will provide data hygiene.