PR : You have just 3 seconds to impress a journalist .. plus extra comment from Ian McCawley, MD Acuity PR.

5 Reasons Your Next Press Release Should Be Visual

Aaron Sarno 

You have just 3 seconds to impress a journalist.

That’s the average amount of time spent before they decide on whether to read or toss your press release. So how to make the most of that tiny window? Go visual. Having a graphic based press release not only helps you tell your news story better, but allows you to do it in a unique and personalised way. 

Graphics by Shutterstock

Yves Saint Laurent has come up with an innovative way of creating bespoke beauty experiences for their customers / via Hotcow blog

ysl

YSL’S LATEST EXPERIENTIAL MARKETING / HOTCOW 

Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more women are turning to video streaming websites for advice.

Knowing just how popular online make-up tutorials are, Yves Saint Laurent has come up with an innovative way of creating bespoke beauty experiences for their customer’s, using a growing trend in hi-tech accessories: Google Glass.

http://www.hotcow.co.uk/#blog

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442