Infectious Media bolsters optimisation team with four new appointments

Myriam Benamar joins as Optimisation Director to lead new look optimisation and ad operations team

Infectious Media, the real-time advertising specialist, has appointed Myriam Benamar as Optimisation Director. Myriam reports to the Client Services Director and leads a new look optimisation and ad operations team tasked with driving campaign performance for the company’s clients. 

Myriam joins from Mediacom where she held the position of Head of Operations and Brand Technology. In her earlier career she spent three years at ValueClick as Head of Operations, and was co-founder of an Ad Tech business.

The optimisation team is responsible for constantly improving campaign performance by shifting spend towards better performing ad formats, ad placements, websites, times of day and days of the week.

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