joins as Optimisation Director to lead new look optimisation and ad operations
Myriam joins from Mediacom where she held the position of Head of Operations and Brand Technology. In her earlier career she spent three years at ValueClick as Head of Operations, and was co-founder of an Ad Tech business.
The optimisation team is responsible for constantly improving campaign performance by shifting spend towards better performing ad formats, ad placements, websites, times of day and days of the week.
“Ad tech is in my blood, and I wanted to work in a fast moving company at the
top of its game so Infectious Media was ideal," says Myriam. "I have
already been able to develop and implement best practice based upon my past
experience and that speed of change is very exciting for me. I have a great
team to work with and look forward to continuing the company’s tradition of
delivering great performing, award winning campaigns.”
Myriam brings with her three experienced ad tech professionals from the traditional agency world, who join the company as Ad Operations Manager and Optimisation Analysts.