eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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UK smartphone users shun BlackBerry

eMarketer’s latest forecast of mobile phone usage in the UK paints a very bleak picture for BlackBerry, as the number of UK consumers using the operating system will decline dramatically this year and dip below 1 million users. 

While BlackBerry’s market share has been slipping for several years now, eMarketer’s latest figures indicate that it now has as few as 700,000 users in the UK, with this number expected to fall to 400,000 by 2017.

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Asia-Pacific grows fast, while North America and Western Europe remain consistently strong

Business-to-consumer (B2C) ecommerce sales worldwide will reach $1.471 trillion in 2014, according to new figures from eMarketer, increasing nearly 20% over 2013. As internet usage continues to mature across the world, ecommerce growth will slow over time, settling around 10% by the end of our forecast period. However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion new dollars that year.

UK Mobile Ad Spending to Pass the £2 Billion Mark This Year

Spending on mobile advertising to overtake print in 2015

Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile to claim almost 40% of total paid media spending in the UK.

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Mobile Shopping Drives UK Retail Ecommerce Sales

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.