Need to know news - Google's algorithm change : adconnection

MOBILEGEDDON: GOOGLE’S MOBILE-FRIENDLY UPDATE

As of tomorrow, 21st April, Google will be rolling out a significant mobile-friendly ranking algorithm, expected to be complete within a week.

The algorithm, which has been referred to as ‘mobilegeddon' amongst webmasters and SEOs, is predicted to have a major impact on mobile search results.

How will it work?

This algorithm will label sites as being mobile-friendly and use this information to determine where a site should rank in the search results.

Statements from Google indicate that it will be an on or off algorithm, this means that websites will simply be labelled as being mobile friendly or not.

It will be run on a page-by-page basis. If a site is 12 pages with 6 pages that are mobile friendly and six that are not, only pages that are mobile-friendly will benefit.

Where mobile usability is a particular concern or if you are looking for advice on how to test the algorithms for your site, adconnection's digital team can put together a report on potential mobile-usability issues. We can also outline what can be done to fix these issues by accessing the site's Google Webmaster Tools account.

Conclusion

From a media perspective, the benefits of mobile advertising on a mobile-friendly site or app are clear. Ad viewability will surge as mobile-friendly companies climb the search rankings and those companies without a good mobile site will suffer.

The rise of mobile and mobile advertising has placed increasing pressure on brands to make their sites more mobile-friendly. Google's new algorithm will encourage those brands yet to crack mobile to now make it a priority or else see their search rankings deplete in the face of their mobile-savvy competitors.

For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington. 

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Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far: