'Fresh' UK Marketing News from theMarketingblog

eMarketer Research : Tablets will account for nearly two-thirds of mcommerce sales in the UK this year

Mobile Shopping Drives UK Retail Ecommerce Sales

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

eMarketer estimates that UK retail ecommerce sales will rise 16.0% this year, helped by an improving economy, shoppers’ increasing use of mobile devices for making purchases, and expanded options for purchase delivery. Total retail sales in the UK, by contrast, will grow by just 3.6% in 2014, and movement will slow after that. Meanwhile, the growth trajectory for mcommerce sales is even steeper, with a predicted 64.8% rise this year.

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Women for Women : A new film from HelloFlo – which describes itself as a ‘tampon subscription service’

HelloFlo tampons throws a party for periods

This is verging on genius: a new film from HelloFlo – which describes itself as a ‘tampon subscription service’ – promoting (I was going to say plugging) its Period Starter Kit.

No agency involved as far as I can see and this would probably never have come out of an agency. The writer/directors were Jamie T. McCelland and Pete Marquis. Thanks to 'More about advertising'

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Tracklements Tombola has just won Toucan a ‘Best In Show’ Gold at the 2014 Institute Of Promotional Marketing Awards.

MaryAnne Fitzgerald, Client Services Director at Toucan writes  ..  

As England’s quest for World Cup glory inevitably drags on for another 4 years, Toucan lifted its own golden trophy this month at the UK’s prestigious IPM Awards; winning the much fought over Best On-Pack Promotion category.

Our campaign, for Tracklements, will now take on the rest of the world at the MAAW Globe Awards, where hopefully a penalty shoot out will not be part of the judging process!!

For more on this award-winning promotion click here and see below for a chance to win your own fantastic Tracklements hamper of goodies!

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More about New ISBA Survey, TechShout.it, SkyParlour, B2B Buyers, Native Ads, Censoring the Internet

 

'Fresh' UK Marketing News from www.themarketingblog.co.uk 

SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

From www.themarketingblog.co.uk - Today, 3:53 AM

@SkyParlour! lands small consultancy gong at CIPR awards SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

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