'Fresh' UK Marketing News from theMarketingblog

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BlackBerry's UK user base plummets to below 1 million

UK smartphone users shun BlackBerry

eMarketer’s latest forecast of mobile phone usage in the UK paints a very bleak picture for BlackBerry, as the number of UK consumers using the operating system will decline dramatically this year and dip below 1 million users. 

While BlackBerry’s market share has been slipping for several years now, eMarketer’s latest figures indicate that it now has as few as 700,000 users in the UK, with this number expected to fall to 400,000 by 2017.

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Events : 10 predictions for the future of marketing - Fisicusm, Rich Design & Creative, Orchestration ... / dmg::events Japan

 

Tokyo,  January 2015: Technology has always changed how marketing works. What is current will no longer be trending in the future. 

So what will be the next? Here is a prediction created by ad:tech, and supervised by winners of ad:tech tokyo 2015 Attendees Choice Award: Speakers, Daisuke Tomozawa and Mike Homma.

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Last year's most 'offensive' adverts

A list of the most complained-about UK adverts last year has been revealed, racking up a whopping 11,455 whinges between them.

And the top three most 'offensive' adverts to appear on TV screens, billboards or in newpapers last year also come at the top of a list of the most complained-about adverts of all time.

Paddy Powers Oscar Pistorius advert is the most complained-about ad of all time
Paddy Power's Oscar Pistorius advert is the most complained-about ad of all time Credit: Paddy Power

Paddy Power won the dubious honour of the most complained-about ad in history, with its promise offering "money back if he walks" during the Oscar Pistorius trial.

A total of 5,525 people complained about the advert, which was subsequently banned. It also attracted more than 120,000 signatures on a Change.org protest petition.

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