Posts for Tag: theMarketingblog

Future Thinking Research : iHUT and the increasingly important role of behavioural economics within innovation, NPD and brand research

Identifying unmet consumer needs or a gap in the market and creating the perfect product may be what we all aspire to, but the reality is usually a little less perfect.

Innovation can come from the need to use existing capabilities or utilising new technologies. Marketers however, have the potentially time consuming and costly challenge of “reverse engineering” the proposition; by retrospectively developing a game changing product that will capture the hearts and minds of the target audience.

Exclusive : 'In Her Shoes' - our first film by Contented Brands features Camilla Honey of JFDI

'In Her Shoes' a film by Contented Brands from Contented Brands on Vimeo.

Our first exclusive film by Contented Brands features Camilla Honey of JFDI

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum

Here is the first video (In Her Shoes) of a series which will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?  

These films will feature women who are business owners, who head up brands and who also work for large agencies.

If this series of videos captures your imagination talk with us about potential sponsorship. 

Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412

'Great Laughter Spots', Best Business Blunders, success stories, case studies, User Generated Content, Marketing Engagement News, theMarketingblog, My Curated Topics - Will Corry from theMarketingblog

B2B Marketers You need a 'result driven weekly newsletter' which fills up your sales funnel

The best way for you and your team to write new business - The Content Creation Sales Leads Opportunity

New : TheMarketingblog created this quality,vertical newsletter for Talk to Mums

You can now have a newsletter like this for your operation. Your own result driven bespoke newsletter.

  • It can be incorporated into your various sites - and better still it follows the right format
  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.
  • All of this is achieved by theMarketingblog team saving you vital management time