Kellogg's is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn't be enough. So it struck a licensing deal with J.M. Smucker Co. to create Kellogg's Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg's red script.

Licensing deals like this are one of the oldest marketing tricks in the book. But the tactic is getting more love this year as brands look for ways to break through in the increasingly cluttered grocery aisle. In the first five months of the year, 6% of all product launches relied on co-branding, double-trademarking or licensing, which is up from 3.5% for 2013 and 2012, according to a new-product database maintained by market-intelligence company Datamonitor.

Tom Vierhile, Datamonitor's innovation-insights director, said in an email that the increase in co-branding is a way to break through ad clutter and leverage marketing dollars spent on the brands involved, noting that big players like Nestlé, Mars, Taco Bell and others are all jumping onboard. 

Via Advertising Age

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When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.

And that's what we get in this Moon Pie Media-created ad for Tarn-X.

But the double entendres don't stop there. We get, "Do you think it will work on the junk in that trunk" and "Look at my can" before it's done.

Gotta love the porny music too.