Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia,  29-30 October, 2014

Deep insights into the world of our speakers!

We've interviewed some of our speakers and discovered both interesting and surprising insights into their work around conversion optimisation!  Today, it's time to get to know keynote speaker Tim Ash!

Please make a prediction for conversion optimisation: what trends will drive conversion optimisation in the upcoming 1-2 years?

Mobile conversion will continue to be a hot topic as more of our usage migrates to smartphones. Tools for mobile testing (like Optimizely), or mobile usability (like UserTesting) will be critically important.

Why is multipoint video conferencing preferred amongst big businesses?

When you're having a meeting, it’s all about talking to the most important people in your business in regards to the subject at hand. As businesses grow, not all of the most important members of a group can be all in one place at one time. 

You may have groups working together from across the state as well as from across the country. You may also have department heads looking to have meetings with managers working under them. The meeting may emanate from the main offices, but that does not mean the people on the other end of the conference have to be in the same room. 

This is the value of multipoint video conferencing for big business.

Coley Porter Bell celebrates Gay Pride with a cup of tea

Teacups and teapots link handles and spouts in a show of affection –

London, 27th June 2014. As London gears up for Gay Pride celebrations this weekend, strategic branding agency Coley Porter Bell will be celebrating with a cup of tea.

The agency has created a range of three teas that brings ‘two of the same together’ – in this case teacups and teapots that link handles and spouts in a show of closeness.  Following this theme all the teabags inside the tub are linked together with one tag.

The tea is affectionately named Gaiety.

Sarah Cameron, Head of Marketing at Coley Porter Bell, said: “We liked the idea of starting with the ‘everyday’. ‘We thought about how being gay in London in 2014 is less about rainbows and glitter (well, sometimes) and more about having a laugh with friends over a cup of tea.

“If London Pride’s mission is to make LGBT+ acceptable everywhere, every day, what could be more everyday than a cuppa?”

The designs also have some amusing back-of-pack copy.  As Sarah explains: “We know that around this time of year the gay community can often be stereotyped. ‘Why put people in a box?’ we thought.  That’s for teabags.”

The tea is not for retail.