W Corry
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. will@themarketingblog.co.uk
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Arena @ArenaMediaUK will begin working with the Italian prosecco brand immediately, focusing on media planning and buying across TV and VOD. This is the first time Canti will advertise on TV in the UK, having first entered the UK market in 2002.
Developed by one of the leading family-run wineries in Italy – Fratelli Martini Secondo Luigi S.p.A. – Canti is among the world’s premier prosecco brands. It distributes to over 50 countries worldwide.
Women control 80% of household spending and so it's insane she is almost always in low-level secretarial and other supporting roles at vc firms.
“When I want to do something, forget convention, I’m going to find a way to do it.”
Well, yes.
Officially, Kirsten Green is on “maternity leave.” Which is to say, she’s talking to me from her home, holding her baby, while her team waits in the next room to catch her up on what she missed while giving birth.
The fact that Green takes an unconventional approach to maternity leave isn’t surprising. By this point, I’ve spent weeks interviewing Green, her peers in the industry, institutions who invested in her venture fund, and companies she’s in turn invested in. The one thing everyone agrees on is that Kirsten Green is not your typical venture capitalist.
In an era where operational experience, the cult of the founder, big loud personal brands, and “The Hacker Way” are everything, Green is decidedly low-profile. She has never built a company, and she isn’t an engineer. She’s never been on the board of a giant like Google, Facebook, Apple, or eBay. In fact, Green has never even worked at a tech company.
