In a stunt to promote an adaptation of Charles Dickens’ Great Expectations (being shown on TV channel Drama this Bank Holiday weekend) five ghostly Miss Havishams appeared in Tube carriages and on London buses this morning.
Best stunts and campaigns / Five ghostly Miss Havishams appeared in Tube carriages
UEFA Champions League Social 'Buzz' Is Worldwide: ADI Analysis
http://www.themarketingblog.co.uk/?p=49374
Adobe Digital Index (ADI) has seen a worldwide “social buzz” ahead of the UEFA Champions League Final taking place this weekend in Portugal.
Whilst the derby is between two Spanish football teams, the match is picking-up much wider interest with 120 countries, out of 196 countries worldwide, contributing to the social buzz around the match.
Enterprise Cars to use Affectv Signal Ads solution
Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.
"Knowing your mobile visitors better can help identify reasons for abandonment and high conversion groups to target" / Daniel Weisbeck, COO and CMO, Netbiscuits
Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.
@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.
Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices.
Find out the UK's best and worst shops as revealed by Which?
Lush is top shop - survey of 12,500 people
Lush is the number one shop overall in the 2014 Which? shops survey, reclaiming the top spot it held in 2012.
After finishing second to Apple last year, the cosmetics retailer topped the table of 100 shops with a customer score of 83%. The Disney Store, Richer Sounds, John Lewis and Waterstones were also rated highly by shoppers. WH Smith came last for the second year in a row.
The survey is based on the views of 12,500 shoppers, and produces customer scores for 100 of the UK's biggest shops - check out the full table to see all of the best and worst shops.