'Fresh' UK Marketing News from theMarketingblog

Negative SEO attack: How to fight it

In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

It's like a high school popularity contest, the more people pointing you as the best football player, the more people will believe in you and the greater your popularity will be.

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Digital Currency Trading - The Hottest Market Right Now

The foreign exchange (forex) market is the largest financial market in the world. This is where fiat currencies are publicly traded like the US Dollar and the Japanese Yen with an average value of $4 trillion being traded daily.

Forex trading has become a popular choice among retail speculators and traders for a number of reasons. The forex market is open 24 hours a day, 5 days a week, and you can trade it with a relatively small amount of capital. It's also extremely liquid, allowing traders to utilise a range of different strategies including day trading, swing trading and longer-term investing.

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Virgin Media launches new kids app with giant trampoline bed in London

Virgin Media launched its brand new kids app with – of course – a giant trampoline bed in Kings Cross, London, off the back of research that said kids love to, erm, jump on beds.

Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate ‘what it means to be a kid at any age’ and launch the new Virgin TV Kids App.

If I sound miserable, it’s because it’s getting late on a Friday and my to-do list is getting no shorter, and I’m gutted to have missed the chance to jump on the bloody thing.

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Household cost-cutting hits two-year high

Household cost-cutting hits two-year high

Buying cheaper grocery brands is most popular way to save money
 

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
 
Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.
 
Nearly half of Britons (45%) think the country is in a recession. Fifty-five percent of these people think it will last for at least another year. 

If you get this right, your customers will experience a pleasant, enjoyable, and comfortable dining experience. The wrong furniture, however, could affect the ultimate success of your restaurant, even if you get all the other things right.

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Only half of online ad campaigns targeted at women in the UK actually reach them,- Research by Nielsen

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences 
  
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

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