Case Study : "48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region"

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.  

Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

The reason they know this is because since October of last year, VCCP Media @VCCPMedia have been monitoring the volume of Google keyword searches by ITV region for things like “cold remedy”, and for the past few days these regions have seen daily searches rise considerably above the average.

The strategy for Sambucol is to up-weight ITV regions in real-time based on volume of cold/flu related keyword searches.  The insight being that although people suffering from the common cold is seasonal (i.e. more colds in winter), cold/flu outbreaks fluctuate over time and region meaning that just laying down 100% of your TV spend across the UK and praying for an outbreak is not the most efficient use of budget.

To maximise the TV plan, VCCP Media have allocated a pot of money to be used to make the most of these outbreaks and because their TV team can get the ads away in a matter of days in large ITV spots, they are able to react to outbreaks very quickly in order to drive Sambucol ROI.

Tom Bailey, Group Account Director at VCCP Media said:99 “I think this may well be a media first, so we’re really proud of the work done by everyone in getting this live. With a two-day turnaround and on three large spots across three large ITV regions – this is a huge feat for the team”.

Research : TheMarketingblog was named as one of the Top 25 UK Blogs by @NinjaOutreach

Our primary source for finding UK blogs comes from our tool, Ninja Outreach.

We can put in UK blogs as a keyword and find thousands of results. We sorted these results by domain authority to find the top ranking ones. Following that, we individually went to each website to confirm that it was up to date and relevant.

  1. sluggerotoole.com
  2. wishwishwish.net
  3. coolest-gadgets.com
  4. amodelrecommends.com
  5. onlinejournalismblog.com
  6. neverendingvoyage.com
  7. globalgrasshopper.com
  8. jimsmarketingblog.com
  9. britishbeautyblogger.com
  10. science-sparks.com
  11. babyccinokids.com
  12. aladyinlondon.com
  13. thebluewalrus.com
  14. savvyscot.com
  15. amodernmother.com
  16. blog.immediatefuture.co.uk
  17. wineconversation.com
  18.  themarketingblog.co.uk
  19. inrng.com
  20. retrochick.co.uk
  21. english-wedding.com
  22. shaolintiger.com
  23. blazingminds.co.uk
  24. rexyedventures.com
  25. girlgeekchic.com

Just under 1 in 5 looking to reduce alcohol consumption following Government announcement of new alcohol guidelines ... Future Thinking, Toluna

Guidelines issued by the Government on Friday 8th January 2016 state that men and women should consume no more than 14 units of alcohol per week. The guideline also state that people should have alcohol free days each week and avoid heavy drinking sessions.

The announcement reflects new medical advice highlighting links between alcohol and illnesses including, cancer and heart disease. The new 14 point limit is the point where there would appear to be an increased risk of dying from alcohol related issues.

Future Thinking, the business intelligence research consultancy and Toluna carried out a survey on 12th & 13th January and analysed the results of over 1800 respondents across the UK, asking whether the new advice would impact on their alcohol intake.

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Gamification : The race between console and mobile games in 2015 and beyond

What mobile games lack in finesse in the control department, they make up in accessibility. The fact that the number of smartphone users continues to grow by staggering amounts each year accounts for the massive growth in mobile games – almost certainly the sector with the biggest percentage increase in year-over-year growth when all is tallied. 

Long gone are the cheap flash cash-ins that filled the seminal charts of Android’s the App Store’s top games list in the early days of the smartphone gaming.