Guidelines issued by the Government on Friday 8th January 2016 state that men and women should consume no more than 14 units of alcohol per week. The guideline also state that people should have alcohol free days each week and avoid heavy drinking sessions.

The announcement reflects new medical advice highlighting links between alcohol and illnesses including, cancer and heart disease. The new 14 point limit is the point where there would appear to be an increased risk of dying from alcohol related issues.

Just under 1 in 5 looking to reduce alcohol intake re new Government guidelines https://t.co/kc1Qtp1sOo #alcohol #healthandwellness

— Future Thinking (@FutureThinkHQ) January 21, 2016

Future Thinking, the business intelligence research consultancy and Toluna carried out a survey on 12th & 13th January and analysed the results of over 1800 respondents across the UK, asking whether the new advice would impact on their alcohol intake.

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Are consumers taking advantage of an increasing focus on sustainability?

 When evaluating sustainability, consumers focus on the impact our behaviour and activity has on the planet and its resources

 Actions, rather than CSR statements, are what consumers demand to see from organisations, especially so for millennials

 The study’s results indicate that brands who publically talk about their sustainability actions are getting more consumer attention than those who don’t

Check out our new website at www.futurethinking.com

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Consumers are confusing sugar and fat

-        56% of people have not changed their eating habits as a result of reported increased sugar levels in certain food and drink 

-        Making food cheaper is still the primary driver of making healthier choices with over half the population believing this

-        And with half of our respondents having been on a diet in the last year, attention is definitely drawn to what will assist weight loss and healthy eating

Findings from the Grocery Eye study, conducted by business intelligence consultancy, Future Thinking, show that the UK population is struggling to understand whether they should be cutting out sugar, fat or both from their diets. In general, there are clear attempts to focus more on sugar than fat. However, when it comes to active weight loss the decision making is reversed and cutting sugar gets left by the wayside in favour of reducing fat and portion sizes, despite sugar being the most significant factor in dieting success.

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