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Nearly 30% of UK households are
viable smart home targets - but who are they?
The analysis identified six distinct consumer segments – three of which are
realistic for purchasing smart home systems and services. In order of
likelihood they are:
“After the initial hype, there seems to be a degree of negativity about the
genuine opportunity for smart home technology, particularly around how many
households are likely to use it. However, take-up rates are increasing very
well and will continue if smart home manufacturers and marketers focus on the
most viable potential customers. Of course, it’s not for everyone but nearly
30% of the population are ripe for it, which is a pretty good start.”
“British Gas Connected Homes is poised to reach 300,000 customers for its
Hive service which is focused on energy management. We believe that home monitoring
is a bigger draw if priced right. Service providers could spur the market with
free basic monitoring and notification services bundled with their other
services and then offer several levels of premium capabilities for additional
fees. Insurance firms could do the same. Security service providers are
well-positioned to offer self-monitoring and automation capabilities on top of
their current services.”
Most popular smart home technologies
UK consumers are most willing to pay for notifications about potential hazards
and emergencies in their home (10% to 11%) followed by a system that can
automatically shut off the water in case of a leak and remote video monitoring
(both 9%).
Bill Ablondi, Strategy Analytics’ Director, Smart Home Strategies.
Conducted on behalf of the IAB by ICM Research, the study revealed that 20% of industry respondents cited Coke as one of three brands “doing social particularly well”, followed by Nike (15%) and Virgin (12%).
Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.
John Lewis – last year’s winner with “Monty the Penguin” – could only muster 7th spot with “Man on the Moon”, just behind Aldi’s “Telescope” spoof of it.