An advertisement for Jaguar’s F-Type Coupé has been banned after a complaint that it promoted unsafe driving.
The Advertising Standards Authority received a complaint about the ‘The Art of Villainy’ ad, with the complainant saying it was socially irresponsible because it featured and encouraged dangerous driving.
The clip, in which actor Tom Hiddleston compares the merits of the car with the characteristics that make up a good Hollywood villain, ends with him accelerating along the Embankment, which the ASA deemed to be ‘suggesting excessive speed.’
‘Whilst we acknowledged the sequences were brief, we considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving,’ it said in a statement.
Created by Custom Creative, the campaign encourages women to “Man proof” their cars with plates from the new “Le Chic” range which includes pink plates and plates with images of shoes on them.
The series of TV ads, directed by Fiona McGee of GoodOil Films, looks at why women need to man proof their cars.
You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what a visitor will want to see or what action they are likely to take.
But asking for information is an underused tactic that can help you target more creatively and effectively.
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