'Fresh' UK Marketing News from theMarketingblog

Research : Nielsen gives ‘Omni Channel’ view of Chinese consumer

Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers’ online and off-line buying behavior.


Yan Xuan
The new tool gives marketers and brands information about product category performance, as well as consumer insights. Nielsen says users will be able to understand which consumer demographics and geographies are growing online, and how these compare with consumers’ off-line purchases. 

Yan Xuan (pictured), President of Nielsen Greater China, comments: ‘Our vision is to change how companies can market, sell and compete. By combining Nielsen and Alibaba’s information, we will help companies reach better answers to critical questions about which shoppers to reach, with what products, while optimizing their marketing and sales investments.’ 

Web sites: www.nielsen.com and www.alibaba.com .

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Blunders : 5 controversial hunting photos

Hunting big game has been going for over thousands of years and people always voice their opinions. Below are five controversial photos that have landed people in hot water:

1. Kendall Jones

5 Controversial Hunting Photos That Landed People In Hot Water

This 19-year old hunter from Texas has a facebook account filled with countless pictures of "big game" animals she claims as "trophies." I wrote about Jones almost two weeks ago, as she lit an outrage on Facebook from the pro-animal community by posting pictures she has hunted and killed in Africa. Since my post, TMZ reported that Facebook had to take down a page called "Kill Kendall Jones" which featured pictures of big game animals holding Jones as a trophy.

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Using data to market CSCO, RHI and GDHIF / Andy Chesterman, Intermedia Global

Data marketing and the ECO / Green Deal markets are worlds apart, yet have one thing in common - both can be highly complex and a minefield if one, or both are not understood.

With many years data marketing experience behind me, I first merged the two in 2011 when I first recognised the potential of a residential Off Gas file if promoted to the installer market.

When the solar market collapsed, ECO was around the corner and I quickly familiarised myself with the requirements of HHCRO, CERO and CSCO and developed a Property Age file which, alongside the Off Gas data. would help target older, harder to treat qualifiers.

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Movers and Groovers : HeyHuman and Brave name Helen Weisinger as incoming chief marketing

HeyHuman and Brave name Helen Weisinger as incoming chief marketing officer

HeyHuman and Brave name Helen Weisinger as incoming chief marketing

London-based international agencies HeyHuman and Brave have jointly appointed Helen Wesinger, former marketing partner at Mary Portas, to serve as their new chief marketing officer. The role will see Weisinger report directly to group CEO Simon Marshall with responsibilities revolving around new business development and marketing strategy.

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Your opportunity to be crowned The Next Big Thing at ad:tech London after Unilever agree to partner the initiative

Innovative marketing and media tech start-ups will  pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

In this unique move, Unilever becomes the first consumer brand to partner the conference and exhibition which this year celebrates its 10th birthday with a ‘Digital Decade: Past, Present, Future theme’.

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