A third of spend on physical CDs, DVDs and games in the UK is now online

Data from Kantar Worldpanel, for the 12 weeks ending 13 April 2014, shows that one in three pounds spent on physical music, video and games is going online - a trend which is benefitting online giant Amazon in particular. Another significant winner this quarter is GAME which has grown its share of the market ahead of its stock market float.

In recent years, British shoppers have moved more of their entertainment budgets online - a trend which has seen Amazon become the country's top entertainment retailer. Interestingly, 20% of online entertainment spend came from over 55s in the past quarter, exceeding the 16.5% accounted for by the tech-savvy under 25s.

After Amazon, the next largest group of British entertainment retailers are the supermarkets with a combined 41% share of the market. While the grocers are performing well in the overall entertainment market, they aren't finding similar levels of success online.

Supermarkets account for almost half of the entertainment market in Britain, but only take 4% of online spend. There is a huge opportunity for supermarkets to develop their online entertainment stores, particularly while their online grocery businesses are growing at 20%.

GAME has recorded impressive results over the past quarter which will give investors reason for optimism ahead of its intended float.