BABYBJÖRN has launched a completely new website which includes, “This is LIFE” ezine.

Introducing BabyBjörn’s brand new website which includes an e-zine for parents, with contributions from bloggers and experts around the world.

Swedish, family-owned company, BabyBjörn has launched a new  website exclusively to the UK, with a unique design and many new functions. It contains a brand new editorial section  called “This is LIFE”  – a magazine for parents who have babies or toddlers, or are expecting a baby  containing useful, inspirational and informative content.. 

There is a mix of in-house produced features  and articles by specifically  invited guest writers, including bloggers and parents.

“It feels amazing to have launched a completely new website that can give parents who are expecting a baby or have young children more content about the topics they are searching for.. The idea is for them to be able to find tips, ideas and stories that inspire them, and offer good advice to make everyday life easier,” says Ulf Ingemarsson, CEO of BabyBjörn.

BabyBjörn will be publishing articles continuously to keep the website and “This is LIFE” content as fresh, varied and relevant as possible. Bybringing together in-house produced material and articles from bloggers, parents and medical experts BabyBjörn hope to become an accessible source of inspiration that is relevant, informative and entertaining.

The website also contains a webshop with the entire range of products, product information, FAQs, news and a press section.

“We want our new website to surprise and motivate our target group, as well as acting as a shop window for our webshop and our retailers,” continues Ulf Ingemarsson, CEO of BabyBjörn.

Take a look at our website from 20 June at

Contact us: BabyBjörn Press Office UK, 02077364022