de Winter sets it sights on dominating the UK
retail sector this week, as it launches a new business venture, The Retail Room
at this year’s BCSC Purple Apple Awards. http://theretailroom.co.uk/
The PR and social media agency, which celebrates its 25th year in business this year, has solid heritage with offices in three key North West cities, is using its multiple award winning success in the retail sector to launch the Retail Room, a new addition to its ever-growing business group.
Described by Managing Director, Kate Cox as ‘a new breed of retail PR and social agency' the 18 strong team will deliver a plethora of services, offering a ‘one-stop shop’ approach for the retail sector.
"We've delivered national award-winning campaigns for shopping centres throughout the UK for many years.” Said Cox, MD of both The Retail Room and de Winter. “It makes sense for us to reflect our knowledge and passion for this sector by evolving our agency focus specifically to the retail industry. “
For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.
The agency has a multi-skilled and talented team, with a range of backgrounds from journalism, to planning and research, to design who bring a back-catalogue of clients and projects including many household names, such as - Reebok, KP, Cadburys, Weight-watchers, Iceland, Toni&Guy, London FashionWeek, as well as current client’s Savills, Lendlease and Bridehall.
“The retail room and our network of retail liaison executives travel the length and breadth of the country responding directly to retailer and shopping centre objectives. By having touch points from shop floor to strategy, we listen to customers and develop campaigns that engage with shoppers, increase footfall and help drive sales.”
Footfall, sales, shopper engagement and loyalty.
The agency promises to measure their results on the core necessities of the retail world - footfall, sales, shopper engagement and loyalty.
“All agencies now offer measurable results, but we make sure each month we give results that reflects the sector in which we are working. We know that footfall, sales and engagement are the holy grail of retail, so our results are fixated around these.”
The Retail Room launched its brand new website alongside the launch of its venture – www.theretailroom.co.uk Cox ended: “Our team is ready to add value to the retail sector and we can’t wait to get our teeth into many new projects across the UK.”
For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.
Team Retail Room are on route to London for @BCSCPurpleApple fingers crossed for our clients, but also our official launch! #exciting
— theretailroom (@theretailroom) May 8, 2014