Developing a new logo and name for two of Oxfordshire’s colleges cost nearly £94,000, figures have revealed.

Oxford Mail

The new logo for City of Oxford Colleges

Story by Alex Wynick,

A Freedom of Information request showed the invoices for the work totalled £93,742.

This included £13,878 on focus groups and polling, £12,792 on “brand DNA”, £9,160 on “refinement” and £4,350 on the name Activate Learning.

Developing a new logo and name for two of Oxfordshire’s colleges cost nearly £94,000, figures have revealed.

When Oxford and Cherwell Valley College Group (OCVC) became Activate Learning in November 2013 it was the result of months of work by marketing company Purpose.

Activate Learning did not respond to Oxford Mail requests to outline the meanings of “brand DNA” or “refinement”.

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