Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.
The recently launched campaign will run throughout the pre-summer holiday season to help Enterprise build brand awareness in the UK and Europe. SignalAds will be used for Affectv’s prospecting digital campaign. They will enable Enterprise to deliver meaningful and relevant messages for every individual, and to adapt and align these messages to the relevant stages of the customer journey.
