https://www.themarketingblog.co.uk/2020/06/why-you-should-hire-an-seo-consultant-in-london/
Ease of use is considered an essential element by 76% of users. While harnessing the richness of complexity in your design can be beneficial, it’s crucial to simplify it in a way that boosts user engagement and ensures your design remains accessible.
When it comes to optimizing your website for search engines, there are two fundamental types of SEO you need to understand: On-page and off-page. On-page SEO is the process of improving the structure and content of your website to make it more search engine-friendly. This includes optimizing your website's elements such as headings, titles, and meta descriptions with relevant keywords to help search engines easily understand what your website is about.