From reports.imrg.org
Smartphones have fundamentally changed the way people shop today. As well as allowing retailers to stay connected to their customers, mobile technology acts as a glue across the different retail channels.
Discover the impact of advancements in mobile technology on consumer behaviour and retail strategies by downloading the IMRG report entitled "M-Commerce - Paradigm shift or a subtle change of course?"
From insights into the evolving mobile device usages to the growing importance of social via mobile (including commentary from Facebook), this piece of work highlights the following key areas:
- A definition of mobile, how it has evolved and its increasing role in terms of commerce
- The constant change in consumer behaviour and their usage of mobile
- Why mobile is the missing link for multichannel retailers
- How mobile makes social work for consumers in discovery mode
- Geolocation, Beacons, Permissions and Relevancy for the consumer
- Whether to develop an app or not
- A summary of the 'mobile' customer journey
For more than 20 years, IMRG has been the voice for the online retail industry in the UK.
Our membership community comprises businesses of all sizes - multichannel and pureplay, SME and multinational, as well as suppliers to the industry. We support retailers through a range of activities including market tracking and intelligence, benchmarking, best practice events and policy work.
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