Marketing your business on a shoestring budget doesn’t need to be impossible

Traditional advertising methods tend to be costly and worst of all, they are hard to measure.

Small businesses have never had more access to marketing tools that are cost-effective and easy to manage, so if you want to benefit your company then it would be wise for you to look into them.

Create your Elevator Pitch

You should be trying to market your business all the time, regardless of where in the world you are. For this reason, you need to make sure that your elevator pitch is compelling. Research has shown time and time again that the average attention span for an adult is only around 8 seconds.

This is the set amount of time you have to try and engage someone. If you are able to engage them then you only have a minute to sell them your service or your product.

If you want to make sure that you are effective at this point, then practice is key.

Choose the Right Providers

There are so many big marketing companies out there, but a lot of them will make it impossible for you to get your company name out there on a budget.

If you want to get the best result out of your budget in general then consider a link building agency like Ocere.

They are able to get your name out there and for a very affordable price.

Leverage your Local Community

You don’t have to think big when it comes to your marketing efforts in general. In fact, it’s more than possible for you to think local. Look at what is going on in your local community. Could you sponsor a little league? How about a 5K walk? 

If you see opportunities like this then don’t be afraid to take advantage of them.

Collaborate

Make the effort and put together a group of non-competitive businesses that work in your local area and then try and cross-promote where possible.

You can use reciprocal website links, coupons, promotions or even social media platforms if you want. If you collaborate with other businesses in your area, then you will be able to expand your customer base and you can also make the effort to reach way more people.

Network

There is no better way for you to build your business, than to network.  Shake some hands and get to know some people. Networking requires a time commitment and it doesn’t always provide you with instant gratification either.

If you have a strong network however then you will truly have access to the greatest asset that any business owner could hope to have.

Give a Speech

A lot of people really do hate public speaking but there are many organisations out there that are always looking for qualified influencers. If you can, you should try and look into this.

After all, if you are able to become an influencer then this can really work in your favour and you may even find that you are able to market your company as a result.

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