Eyeota - the global leader for local audience data
with over 1 billion uniques from publishers across Asia Pacific, Australia,
Europe and the Americas - is growing and hiring senior staff in line with its expansion.
Former Experian Marketing Services GM Barry Adams has joined Eyeota as Chief
Revenue Officer, based in its London office.
In his new role, Adams will be responsible for monetizing Eyeota’s data with DSPs, agencies and advertisers and will manage the Global Agency Relationship Management team.
Kevin Tan
He will join the Senior Management Team alongside Christofer Sandberg, Chief Technical Officer plus Eyeota’s three co-founders Kevin Tan (CEO), Kristina Prokop (Head of Operations), and Trent Lloyd (GM of Publisher Development).
Recently relocated from Hong Kong to London, Adams has a track record of nearly 20 years leading sales teams and larger groups within multinational marketing and data companies. At the same time, he has acquired more than fifteen years’ international experience in marketing technology roles. Adams has worked with many of the world's leading organisations across the technology, automotive, retail, media, financial services and luxury sectors.
Adams leaves his current role as General Manager for Greater China at Experian Marketing Services; where he was previously General Manager of the Digital Innovation Group focusing on Asia Pacific. Adams worked as Regional Business Development Director Asia Pacific at Acxiom, where he also held a role as Director of Partnerships and Alliances.