 
Natalie Yorke
Laura Roman
Programmatic media specialist RadiumOne has hired two senior Mediabrands and Quantcast executives to its newly formed Strategic Sales division.
Natalie Yorke, who was New Business & Marketing Director at IPG Mediabrands and Laura Roman, who was Senior Strategist at Quantcast, will lead the new division, reporting directly to UK Sales Director Craig Tuck.
The newly formed division is designed to work more closely with agencies to
better educate brand advertisers about the benefits provided by programmatic
and social sharing in activating genuine customer-centric marketing.
“Online users behave very differently – even to a few years ago,” said Tuck.
“Natalie and Laura’s first class digital expertise will improve our ability
to harness both programmatic and social sharing data to the benefit of
advertisers – particularly when it comes to targeting audiences efficiently
in real-time.”
RadiumOne achieved the strongest financial performance in its history in the
second half of 2014. With Q1 2015 its second-best revenue quarter and Q2
revenue expected to be its best ever, the company is on track to far exceed
its 2015 goals.
It recently secured $54 million in equity and debt financing led by Harmony
Partners with participation from Industry Ventures and existing investors
Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.
About RadiumOne
RadiumOne is a global, programmatic marketing technology company that serves
the world's top brands.
We unlock the value of sharing connecting brands with consumers based on
their ‘right now’ emotions and passions. By harnessing the online audiences
engaging with & sharing online content we understand, segment &
amplify this audience data enabling brands to reach consumers with paid
media, in real-time, cross-device.
Founded in 2009 and based in San Francisco, RadiumOne has offices across the
US, Canada, Europe and Asia/Pacific. www.radiumone.com
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