Move follows industry certification and raft of major new clients
European ad verification company
Meetrics has launched a new offering that enables buyers and sellers of online
ads to see why they aren’t viewable.
Early data from the "Reasons for Non-viewability" feature reveals the
three main reasons why ads aren’t viewable:
• It’s in the user’s page window for too short a time
• It appears below the page fold
• Too little of the ad is viewable
The IAB and Media Ratings Council recommends an ad is considered viewable if 50% of it is in view for at least 1 second.