Grocery shopping is a hot issue right now in retail, so ask yourself, how often do you evince customer loyalty when shopping for groceries? According to a new research project undertaken by Shoppercentric, previous speculation about customer loyalty is now being flipped.
Retailers are turning their sights
Shoppercentric’s “WindowOn…Fragmented Shopper Repertoires,” demonstrates that on average, UK shoppers switch between five different retailers and three different channels to make purchases on monthly perishables like groceries. Loyalty, says the report, can no longer be assumed.
Danielle Pinnington, Managing Director at Shoppercentric, said that: “The big four grocery retailers are turning their sights from large format one-stop-shops to smaller c-store formats, yet panel research suggests that the convenience channel has actually lost share in the past five years. We decided to talk to shoppers directly and find out how they believe their habits are changing.”