Jeep first to use new “Edge” mobile ad format - InSkin Media

Everything you love about InSkin’s #PageSkinEdge, now on #smartphone. Read more: https://t.co/WuiaHK1h0m #onlineads pic.twitter.com/UqWQoyQ9d6

— InSkin Media (@InSkinMedia) April 12, 2016

Format promotes positive user experience and addresses ad blocking

First campaign achieves 95% viewability rate and 43 second average in-view time

Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content. 

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