UK Mobile Ad Spending to Pass the £2 Billion Mark This Year
Spending on mobile advertising to overtake print in 2015
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile to claim almost 40% of total paid media spending in the UK.
