'Fresh' UK Marketing News from theMarketingblog

Posts for Tag: Will Corry

Research : Cost of Christmas gift giving nears £25 billion ... RadiumOne

Britons are planning a £24.4 billion Christmas gift shopping spree, with 760.4 million* gifts set to be shared on the big day


According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.

The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock

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Bespoke Newsletter Free Trial : How to reach B2B prospects, influencers and buyers on a regular basis and entertain them at the individual level

Have you ever considered setting up a bespoke newsletter for your material which you could send to prospects on a regular basis?

You can have a newsletter similar to this for your operation.

     A constantly updated review of the latest articles in your sector including your own material. 

  • You can use it as very powerful, totally up to date newsletter. A real winner.
  • It allows your company to be seen as the industry guru.
  • All of this is achieved by our team saving you vital management time
  • Lead Forensics and our special newsletter tracking provide regular results for you - potential orders
  • Talk to me about other big benefits. It's really a no brainer. Will Corry 01784 434 412

Click the graphic to see this newsletter

“Content is king.” – Bill Gates

If you want to get a free trial of your bespoke newsletter and have a conversation about what is involved please just call me Will Corry on 01784 434 412

The other huge advantage of this idea is - your outlay will be very reasonable.How does only £285 per issue (monthly) sound? You can have a weekly bespoke newsletter for only £175 per issue.

Newslettered is flexible. Use it in short bursts for events, product launches etc.

Building a bespoke newsletter for you through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. 
Call or email Will Corry 01784 434 412 will@themarketingblog.co.uk

Tesco is the UK’s least favourite grocer, a new survey has found.

Tesco is the UK’s least favourite grocer, a new survey has found.

In the latest blow to the troubled supermarket, Tesco ranked at the bottom of a list of eight grocery chains that included, in ascending order, the Co-operative, Asda, Morrisons, Sainsbury’s, Aldi, Marks and Spencer and Waitrose in the top spot.

The consumer insights firm Market Force Information asked 6,800 British shoppers about their purchasing habits and compiled a loyalty score for each supermarket brand based on customers’ satisfaction and their likelihood to refer that store to others.

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adconnection - the latest campaign for Maplin across TV and digital



Taking advantage of latest changes in viewing habits, adconnection has planned a fully integrated, cross-channel campaign that moves Maplin to all aspects of TV, AV and digital. In addition, through the use of extremely granular targeting of Maplin’s niche target audiences adconnection can massively reduce wastage even across multiple channels.
 
Alongside a first night TV roadblock and high profile spots within key ad breaks, this year’s campaign is going one step further to incorporate a number of ground-breaking video and digital formats.
 
The campaign will run on TV catch-up sites such as All4 (previously 4OD) and Demand 5, Sky adsmart to target relevant audiences with a frequency cap, as well as on other online video platforms. This will include in content video ads and interactive pre roll ads in which viewers will have the opportunity to select one of three Maplin ads to watch.
 

Henry Swift, Head of Marketing at Maplin, had this to say of the campaign: ‘With consumers increasingly watching TV & video content across a range of devices it was important to build a campaign which reflected this. By moving from a TV led to a fully Audio Visual strategy means we can tell the Maplin ‘story’ in a variety of ways and tailor content to a relevant audience’.
 

Dan Grossman, Account Director at adconnection “We’re looking forward to building on our successes with Maplin from last year’s TV campaigns. Key to our strategy for this year is implementing a fully integrated multi-channel campaign to amplify the effect of our TV spots. Harnessing new media technology and video formats, along with harmonised social media, gives us the opportunity to reach our audience across multiple devices in a highly targeted and efficient way”.
 
TV advertising, supported by a full suite of harmonised digital activity, will launch on May 3rd.
Anything you'd like to discuss? Get in touch on contact@adconnection.co.uk


Need to know news - Google's algorithm change : adconnection

MOBILEGEDDON: GOOGLE’S MOBILE-FRIENDLY UPDATE

As of tomorrow, 21st April, Google will be rolling out a significant mobile-friendly ranking algorithm, expected to be complete within a week.

The algorithm, which has been referred to as ‘mobilegeddon' amongst webmasters and SEOs, is predicted to have a major impact on mobile search results.

How will it work?

This algorithm will label sites as being mobile-friendly and use this information to determine where a site should rank in the search results.

Statements from Google indicate that it will be an on or off algorithm, this means that websites will simply be labelled as being mobile friendly or not.

It will be run on a page-by-page basis. If a site is 12 pages with 6 pages that are mobile friendly and six that are not, only pages that are mobile-friendly will benefit.

Where mobile usability is a particular concern or if you are looking for advice on how to test the algorithms for your site, adconnection's digital team can put together a report on potential mobile-usability issues. We can also outline what can be done to fix these issues by accessing the site's Google Webmaster Tools account.

Conclusion

From a media perspective, the benefits of mobile advertising on a mobile-friendly site or app are clear. Ad viewability will surge as mobile-friendly companies climb the search rankings and those companies without a good mobile site will suffer.

The rise of mobile and mobile advertising has placed increasing pressure on brands to make their sites more mobile-friendly. Google's new algorithm will encourage those brands yet to crack mobile to now make it a priority or else see their search rankings deplete in the face of their mobile-savvy competitors.

For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington. 

Twin Design / Shutterstock.com