Puma has released a TV ad featuring Mario and Usain Bolt in a hot tub to launch its new brand platform.
#ForeverFaster | Calling All Troublemakers | PUMA - YouTube https://t.co/VJRexM6ilR
— Will Corry (@slievemore) August 9, 2014
The ad is called "calling all troublemakers" and was created by JWT New York. The spot is part of Puma’s new "forever faster" brand platform.
In addition to Bolt, the new TV ad features the footballers Mario Balotelli, Sergio Aguero and Marta Vieira da Silver, the golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula 1 team.
Adam Petrick, global marketing director, Puma, said: "Forever faster #FOREVERFASTER is about Puma making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world.
Who thought it was a good idea to put @usainbolt and @FinallyMario in a hot tub? Love this! http://t.co/rDKa3yduwB #ForeverFaster #ad
— Lewis Macleod (@LewisMacleod_) August 7, 2014
Can't wait to see what @Pumafootball have been cooking for a Thursday release. MARIO IS #FOREVERFASTER | AUGUST 7TH: http://t.co/nwbzpLFBgL
— GreatFootballAds (@GreatFootyAds) August 4, 2014