Jake from State Farm is one of the most recognised advertising characters in America.
If you searched "Who is Jake from State Farm?", "Jake from State Farm actor", "Jake from State Farm salary, how much does jake from state farm make or "Jake from State Farm real name," here's the complete answer.
Who Is Jake From State Farm?
Jake from State Farm is the advertising spokesperson for State Farm, one of the largest insurance companies in the United States.
The current Jake is played by Kevin Miles, who took over the role in 2020. Before Miles, the original Jake was portrayed by Jake Stone, an actual State Farm employee.
The character became famous after the viral 2011 commercial featuring the memorable exchange:
"What are you wearing, Jake from State Farm?"
"Uh... khakis."
More than a decade later, people are still searching for the commercial and the actor behind it.
Who Plays Jake From State Farm?
The actor who currently plays Jake from State Farm is Kevin Miles.
His full birth name is Kevin Miles Julian Mimms. He grew up in Chicago and studied acting before moving to Los Angeles to pursue a professional acting career.
Before landing the State Farm role, Miles appeared in:
- Criminal Minds
- S.W.A.T.
- iCarly
- Tall Girl 2
He also appeared in commercials for major brands including Hyundai, Pepsi, Taco Bell, Bose, McDonald's and T-Mobile before becoming Jake.
What Happened to the Original Jake From State Farm?
The original Jake was Jake Stone, a real State Farm employee working in Illinois.
Stone was selected through an internal casting process and appeared in the famous 2011 commercial. He was not a professional actor. When State Farm expanded the character into a long-term national advertising campaign, the company hired Kevin Miles to take over the role.
Interestingly, both Jakes appeared together in a 2020 commercial that passed the character from Stone to Miles.
How Much Does Jake From State Farm Make?
State Farm has never publicly disclosed Kevin Miles' salary.
However, advertising industry estimates suggest that major commercial spokespeople with long-running national campaigns can earn anywhere from several hundred thousand dollars to well over $1 million annually when appearances, endorsements, residuals and promotional work are included.
Because neither State Farm nor Kevin Miles has confirmed the figure, any exact salary claims found online should be treated as speculation.
Jake From State Farm Net Worth
Kevin Miles has not publicly revealed his net worth.
Various celebrity websites estimate his net worth at several million dollars, but no verified financial disclosures exist.
What is known is that his role as Jake has become one of the most successful commercial acting jobs in modern advertising. The campaign has run continuously since 2020 and has expanded into television, sporting events, social media, video games and Super Bowl advertisements.
Why Is Jake From State Farm So Popular?
Several factors explain the character's success:
1. The Original Commercial Went Viral
The 2011 "khakis" advert became one of the most memorable insurance commercials ever produced. Many people still quote it today.
2. Celebrity Partnerships
Kevin Miles has appeared alongside major celebrities including:
- Patrick Mahomes
- Chris Paul
- Drake
- Arnold Schwarzenegger
- Jimmy Fallon
- Donna Kelce
These collaborations helped turn Jake into a pop-culture figure rather than just an advertising mascot.
3. Consistent Brand Identity
Unlike many advertising characters that disappear after a few campaigns, Jake has remained the face of State Farm for years, creating strong recognition among viewers.
Jake From State Farm Commercials
Some of the most famous Jake commercials include:
| Commercial | Year |
|---|---|
| State of Unrest ("Khakis") | 2011 |
| Jake Reboot Campaign | 2020 |
| Drake Super Bowl Commercial | 2021 |
| Patrick Mahomes Campaigns | 2021–Present |
| Arnold Schwarzenegger Super Bowl Ad | 2024 |
| Batman vs Bateman Campaign | 2025 |
| Talking Heads Campaign | 2025 |
These ads helped keep the character relevant across multiple generations of viewers.
FAQs
Is Jake From State Farm a real person?
Yes. The current Jake is actor Kevin Miles. The original Jake was State Farm employee Jake Stone.
What is Jake From State Farm's real name?
The current actor's real name is Kevin Miles Julian Mimms.
When did Kevin Miles become Jake?
He took over the role in 2020 after State Farm rebooted the campaign.
Is Jake From State Farm still in commercials?
Yes. Kevin Miles remains the face of State Farm and continues to appear in new campaigns.
Was the original Jake really a State Farm employee?
Yes. Jake Stone worked for State Farm when he appeared in the original commercial.
The Bottom Line
Jake from State Farm is currently played by Kevin Miles, a Chicago-born actor who transformed a popular insurance mascot into one of the most recognisable advertising characters in America. While the original Jake was real employee Jake Stone, the modern version has evolved into a national brand ambassador appearing in Super Bowl ads, celebrity campaigns and major marketing promotions.